Youth sports culture has shifted. The days when parents were just glad that kids were out playing with their friends have been replaced with a more outcome-based measurement of success.The pressures to excel as a student-athlete are at an all-time high. Cost has contributed to the high expectations parents place on young athletes to be the star on the field. Parents now expect a return on their investment in the form of college scholarships, sponsorships and professional sports.Unfortunately, those parental expectations end up on many coaches’ plates as well.“I want kids to have goals and to strive for more, but at the same time, I don’t want them setting unrealistic expectations for themselves and feeling that kind of pressure so early in the process,” said Brandon Buchanan, baseball coach at Air Academy High School in Colorado Springs.“It’s a game in the end and it needs to be fun, but you see a lot of unrealistic expectations turn young athletes against the game due to such high pressures placed upon them,” he added. “Eventually, we see sport participation and interest drop completely.”Recognizing the consequences that come along with the overwhelming pressure parents put on coaches, Buchanan shares practical ways coaches can manage expectations from team parents.