COLORADO SPRINGS, Colo. (March 21, 2017) – Molten USA, a long-time partner of USA Volleyball, will participate in National Health Through Fitness Day (NHTF Day) by joining three- time U.S. Paralympic Women’s Sitting Volleyball Team player Katie Holloway and the Sports & Fitness Industry Association (SFIA) in Washington, D.C. for meetings with the United States Congress on March 22.
Holloway will address Congress on the importance of the Personal Health Investment Today (PHIT) Act and the sedentary crisis in America.
“I’m beyond honored to be chosen by Molten USA to represent USA Volleyball at this event,” said Holloway, a gold medalist at the 2016 Paralympic Games in Rio de Janeiro.
National Health Through Fitness Day is the culmination of a year-round effort by the Sports & Fitness Industry Association (SFIA) and its many sponsors to pass major U.S. legislation to “Get America Moving”. Approximately 150 leaders from the sports, fitness, and PE industries lobby Congress to pass key legislation which will help the country overcome sedentary lifestyles and the obesity epidemic.
One example of pro-health legislation promoted by the SFIA is the PHIT Act, which was introduced to Congress in October 2015 and would provide an incentive for Americans to get fit in order to reduce healthcare costs related to preventable chronic diseases. Molten became an Alliance Sponsor of PHIT America in 2013. Overall, there are more than 110 companies and organizations that have committed to be PHIT America Alliance Sponsors.
“Molten is elated to be a part of legislation that promotes physical activity,” said Molten USA President Melissa Dawson, “The PHIT bill strongly reinforces Molten’s internal philosophy. Molten is a sport advocate and strongly feels all types of athletics can be used as inspirational and powerful motivators. Living an active lifestyle is key to physical and mental health; and sports are a great way to stay healthy while having fun doing it.”
— Katie Holloway (@ksholloway) March 21, 2017
About PHIT America
PHIT America is an educational and advocacy campaign creating a Movement for a Fit and Healthy America. PHIT America will communicate to millions of Americans starting in early 2013 through over 110 industry supporters called Alliance Sponsors. PHIT America was started by the SFIA (Sports and Fitness Industry Association). For more information about PHIT America, visit www.PHITAmerica.org.
The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit www.sfia.org.